About me
Most marketers understand their product. I've actually built one. My career started in engineering, moved into product, and eventually landed in marketing, which is where I realized I could use everything I'd learned to do the thing I love most: talking to customers and amplifying why they win.
I specialize in developer tools and AI, where buyers are technical and skeptical and can spot a hollow pitch from a mile away. Having been the user, I know exactly how to earn their trust.
Experience
Dec 2025 - Present
Tavily (Series A acquired by Nebius, February 2025)
New York, NY
Product Marketing Lead
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Led end-to-end rebrand, defining brand identity, voice, messaging, reflected across the website, pitch decks, blog, and product UI, establishing Tavily as the way for agents to connect to the web.
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Owned GTM for product releases (faster search depths, Research endpoint), building structured launches that included sales enablement, partner amplification, targeted customer emails, and social promotion.
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Built competitive strategy against answer engines, traditional SERP, and agentic search APIs; developed battle cards, competitive landing pages, objection frameworks, and recurring sales office hours to increase win rate and seller confidence.
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Established core sales collateral by developing the first-call deck, executive overview deck, one-pagers, product FAQs, and a centralized enablement hub to improve message consistency and reduce ad hoc product questions.
May 2024 – Nov 2025
Datadog
New York, NY
Product Marketing Manager
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Launched Datadog’s Internal Developer Portal (IDP) from 0→1, leading GTM strategy, messaging, enablement.
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Led GTM planning and execution for platform products fueling a 36% lift in power users adopting multiple APM products
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Drove strategic rename of Service Catalog to Software Catalog, creating the messaging and communication plan that aligned with industry standards, reduced customer confusion, and strengthened competitive positioning in the developer portal market.
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Established customer proof engine for APM case studies, closed-won deals, and early adopter stories to drive social proof.
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Owned end-to-end content process for 26 product sessions at the 2025 conference, improving session consistency and quality.
Sept 2021 – April 2024
Celonis
New York, NY
Sr Product Marketing Manager
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Created product positioning, built core sales collateral, developed adoption campaigns, and executed product launches
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Developed and executed strategy for seven industry-specific sales plays in partnership with sales leadership.
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Drove product launch of Celonis’ first GenAI innovation, Process Copilot, as part of the company’s AI Suite.
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Supported agenda creation and produced sessions for Celonis’ annual user conference, Celosphere.
Product Marketing Manager
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Defined messaging for the highest pipeline-generating campaign targeted for shared services centers.
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Built adoption program for Celonis solutions, boosting DAUs by 200% over six months.
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Write educational, use case, and product deep-dive demos for personas and stages across sales cycles.
July 2018 – Sept 2021
AT&T
Dallas, TX
Sr Product Management & Development Manager
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Managed development of a Partner Audit & Invoice Reconciliation (PAIR) tool, used by Finance and Vendor Relation teams to manage, audit, and reconcile $3B in invoices annually from contact center vendors.
Technology Development Program – Rotational Engineer
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Led development of work intake tool for AT&T Consumer Digital team through mapping user journeys, creating process diagrams, and developing part of the application, driving $2M in cost savings in Q2 2020.
Education
Indiana University, Kelley School of Business
BS in Information Systems & International Business
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Technology Consulting Workshop
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Admissions Tour Guide